Monthly Archives: January 2013

Stress, paranoia, and crazy divas

There was an acrid smell, ah yes the Steve Jobs effect, a SW engineer who ever needed an excuse not to wash now had one by reading the Steve Jobs biographies and learning about his lack of personal hygiene. And … Continue reading

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Why we don’t use marketing terms unequivocally

Part of the psychology of copy-writing and I believe also in technical writing is to guide the reader to the areas where you want them to stop and pause. To think, to digest some information. As tech writers it is … Continue reading

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