Tag Archives: marketing

Hiring a tech writer: cross-over skills

Hiring someone with the right skills for a position of technical writer can be difficult. The job is more diverse these days and cannot be merely pigeon-holed as ‘manual-writer’. In fact, the skills and expertise needed between one tech writer … Continue reading

Posted in Hiring a tech writer | Tagged , , , , , , , , , | Leave a comment

Fear and loathing in documentation

Oftentimes, it feels as if technical writers are fighting a losing battle with their own mindset. The mind, by degrees of cultural fine-tuning and millions of years of evolution, is hard-wired to find the best method of communicating for any … Continue reading

Posted in Style Guide, Usability studies | Tagged , , , , , , , , , , , , , , , | Leave a comment

Language use: act like a baby and treat others like one too

Maybe it seems like I am being puerile with the title or going to mention something about always using the lowest common denominator when thinking of your audience. But, not at all; the opposite in fact. It’s in infancy when … Continue reading

Posted in Style Guide, Tech writer tips, Usability studies | Tagged , , , , , , , , , , , , , , | Leave a comment

Style: informal or formal

When considering the style you should choose for documentation, you will first need to know what type of branding the marketing dept are aiming for in the company. But, there are more considerations that you need to take account of … Continue reading

Posted in Style Guide, Tech writer tips, Usability studies | Tagged , , , , , , , , , | Leave a comment

Style Guide: weakening the power of words

What do we do as tech writers? We write words for a living. But, what type of words? What type of strength do those words contain? Is it that the task of the words we write is simply to describe the … Continue reading

Posted in Future of tech writing, Style Guide, Tech writer tips, Tools, Usability studies | Tagged , , , , , , , , , | Leave a comment

Book review: Decoded by Phil Barden

I know I have previously made disparaging remarks about people working in marketing (I think I said they brush their teeth with Colombian marching powder), but their profession and skills are something we infringe upon from time to time. In … Continue reading

Posted in Books | Tagged , , , , | Leave a comment